3 -Reasons- To- Run- A Competitive- Analysis -On -Facebook -Ads -in -2019

3 Reasons To Run A Competitive Analysis On Facebook Ads in 2019

Facebook is one of the best digital marketing platforms and there are millions of advertisers available on it. So if you are also having an account on Facebook for advertising purpose, then you might be aware of how much tough the competition is these days. In order to stand out among a huge population of marketers on Facebook, making an attractive ad is not enough, you also need to analyze what your competitors are doing to make their marketing efforts more effective. I guess this is the only way any competitor can help you positively. Let us check out some more reasons why you should always run a competitive analysis of the Facebook ads of your rivals.

Helps you to discover new keywords

For creating a different marketing strategy and making a successful Facebook ad campaign, the keyword is very important. It has a direct impact on your ads. The more profitable and attractive your keyword is the more beneficial it is for your campaign. But there are times when you lack ideas for keywords, especially if you are creating an ad campaign from scratch. In such circumstances, it usually takes one or two days to make the complete keyword list and these are the main reasons why you should spy on ads of your rivals.

Firstly, you can get better ideas for keywords by checking out what your competitors are using and secondly you can save your time.  

Improves your ads

Another important part of Facebook marketing strategies is ads. If your ads are attractive and get more clicks or visits then you can assume that your campaign is successful. But you cannot able to improve your ads if you are not aware of the competition in the market. When you see the ads of your rival companies and the response they are getting then you can get more productive ideas to improve your ads. At the end of the, whether you want or not, you have to deal with the competition at least in the marketing field.

Enhance your conversion funnel

Almost every Facebook ad consist of one or more than one link of the landing page and when you spy on your competitor’s ads and their landing pages, you will get to learn what tactics they are using to convert their traffic which eventually helps to enhance your conversion funnel.

Hence, we hope that these potential reasons are enough to encourage you, keeping an eye on your competitors Facebook ads.

Different-Types-Of-Marketing-Tools

Different Types Of Marketing Tools

Marketing plays a vital role in the growth of a business. It is considered as a very effective way for companies to generate revenues. Based on the marketing strategy you are using, sometimes you can get immediate sales whereas other times it helps to create brand awareness which eventually results in the future purchase. There are various types of automation tools that companies are using these days to manage their social media accounts like, follow tool, unfollow tool, hashtag tool,Facebook ads etc. So let us look at some of the marketing tools and what are their benefits.

Traditional marketing

It is a very old marketing style but some companies still use this method. In this, generally, companies give advertisements on newspapers, magazines, radio, television, and banners etc. about their products and services. It is more like a one-way communication which focuses on to reach a large number of people at a time. Marketing tools such as paid printing advertisements are mostly used to carry out this type of marketing. Also, it is a quite costly process.

Digital marketing

Nowadays, with the advancement in technology and invention of the internet, computer software , made it possible for the companies to reach out to their targeted audience and provide measurable communication. Digital marketing is one of those inventions. It can be carried out in so many platforms and in so many ways. It is also a very cost effective process.

Social media marketing

It is a subset of Digital marketing. However, the goal of social media marketing is to build an interactive platform for users.  Most common social marketing tools are tweeting, blogging, sharing, commenting etc. The amazing benefit of choosing this type of marketing is that it is cost effective. You only have to make an account on any of the social networking sites which is absolutely free and start implementing your strategies. However, there are also some paid campaigns available but they are not mandatory to use.

Promotional marketing tools

unfollow tool
unfollow tool

You might have received brochures, visiting cards, informative videos etc. These all come under promotional marketing tools. By using these items you can provide concise information about your business as well as details also. If completely depends on what item you are choosing and how much information you want to provide. But one thing you can assure by opting for this type of marketing strategy is the increase in your brand awareness.

Hence, these are some of the types of marketing tools that you can utilize for your business.

An -Ultimate -2019- Guide- To -Facebook -Ad- Targeting- Strategies

An Ultimate 2019 Guide To Facebook Ad Targeting Strategies

Over the years, Facebook has turned out a great market place where businesses make all possible effort to stand out among the bulk of marketers. No matter you are an owner of a small setup or having an established brand with high-revenue income, Facebook welcomes everyone to post ads and achieve their business goals. In today’s article, we are about to discuss various targeting strategies available that works as Facebook ad finder. So let’s dive into them!

Facebook Ad Targeting Strategies You Should Be Aware Of

  • Consider User’s recent purchasing behavior

Whatever the ads you are creating, it must be designed keeping in mind your targeted audience otherwise it would be just a waste of time and money both. As a fact, Facebook keeps all mandatory information about their users like which site do users prefer for online shopping, what products they bought recently and also their buying habits. This helps businesses the ability to generate better leads and build a successful ad campaign consisting of loyal customers.

         

 

  • Go creative with life events targeting

Business can enhance their sales by targeting people on the basis of their life events. For instance, if your company sells out baby care product then you are supposed to target users who have conceived, going to attend baby-shower ceremony as well as women with newborn babies. This event targeting must be flexible to frame new strategies depending upon the circumstances in between specific interval of time.

  • Build loyalty among audiences using Facebook custom audience

The Facebook custom audience is one of the outstanding features that provide you the assistance of getting connected to the contact list, you already have on Facebook. Appearing first to your customers with appealing ads is probably a great means of staying in the long run and earning potential customers. In this way, you can make amendments to the existing contact list, therefore, exclude those who are not falling in the criteria of your targeted audience.

  • Determine your lookalike audience

Once you are familiar with custom audience strategy, it’s time to expand your reach by targeting people who fulfill the condition of your targeted customer anyway. Apart from the CRM base, you can go through the list of Facebook fans. When you select a country to target, Facebook makes your ads visible to only the people who seem like your targeted audience. As a whole, this method results in collecting more audience with less effort.

How-To-Develop-Your-Business-Using- LinkedIn-Automation?

How To Develop Your Business Using Linkedin Automation?

For the marketers and profession, LinkedIn is the best platform to gain massive leads for their business. It is not just a platform for the recruiters to learn about efficient professionals, as it can also help the marketers to drive the attention of the readers to generate more leads on their money site. While if you are looking for a massive audience on LinkedIn, then it would be a tough task to handle your LinkedIn activities manually. While you can automate LinkedIn messages and some other activities on LinkedIn. That would help you to give a response to every reader on your profile. As you would be able to get more leads in the form of contacts, which you can target to convert them into real sales.

 

Automate LinkedIn messages
Automate LinkedIn messages

 

Reduce Friction between conversation

During the conversation, it is usual to not get an immediate response. It results in the drop-off in the engagement of viewers. This can cause a drop in the visitors in your profile, as you would start getting fewer leads from your Linkedin profile. In such a case using the Linkedin lead gen form can help you to learn about the information about the visitors of your profile. As you can retarget them later using their contacts.

Brand Awareness

It has been seen that native adverts can be more likely to gain engagement of visitors compared to big banner branding. LinkedIn has given a perfect platform to the marketers for promoting sponsored stuff, that can help them to enhance their brand awareness. As you can also make use of the  CTA (Call to action) automation and lead generation tools for generating more leads from LinkedIn.

 

Master your Targeting

Even though social media like Instagram and Facebook have a comparatively huge difference in the number of users with LinkedIn. However, if you are looking for the business aspect, then you can fairly get a target based audience on LinkedIn. As you can automate your responses and messages to be active with your readers. It would give you better leads with you can convert into the real deals.

 

Power of Inmails

Based on LinkedIn analytics, Inmails have a much better response compared to emails. Instead of targeting on emails, marketers can make use of Inmails to get a better response. While you can also automate LinkedIn messages, as it would help you to connect with your audience in a more effective way.

 

Wrapping words

These are the few examples of using the LinkedIn automation tools for marketing your business. Utilizing which you could be able to develop the better opportunity for your business growth.

why-to-use-facebook-for-your-business

Why To Use Facebook For Your Business?

Back in the year 2004 when Mark Zuckerberg and his some colleagues of Havard University launched this amazing idea of social media networking, no one had ever imagined that it would become the most powerful and popular social media platform of the world since 2019. But this is a reality of today’s Internet era that Facebook is the biggest social media platform in all over the globe with about 2.32 billion monthly active users and that’s incredible!!!

Earlier in between the years 2005 to 2010, Facebook always seemed like the best tool for communication and social bonding. But after then Facebook not only remains a platform for buddy’s conversation and all. It becomes much bigger and huge then it. Now it becomes a platform where millions of businesses display their brands and products to get attention from people. So their business could grow like an exponential curve. There are some various reasons for businesses to use Facebook that we’re going to right here in this article. So stay tuned!!

Spy-Tools-For-Facebook
Spy Tools For Facebook

Target your audience with complete awareness:

As we all know, Facebook is a platform where folks of different age group have their account. According to some past study, about 80% of Internet users make use of Facebook. And Facebook also claimed that they consist of about 2.7 billion monthly active users by adding the users of its subsidiaries like Whatsapp, Instagram, and Messenger. So, businesses over it can easily find out which age-grouped people would be appropriate for their particular brand and service.

Get immediate outcomes in more than no time:

In the era of internet, everything demands great pace which is like completely justified in case of business marketing strategies. These days, everything changes in a jiffy, so, do the people’s likes and dislikes. Trends get changed within very less time nowadays. That’s why your marketing strategies must get aligned with the pace of changes made in the market. Else, nobody going to purchase your products.

For that, you want the immediate reaction to every action of your marketing tactic. That’s quite simple in case of Facebook marketing where people let you know their reactions in seconds.

Ability to make alterations in your services:

Back in the days, people get no time to make changes in their products. If one product gets launched no one could able to did anything. This scenario is not similar in the case of Facebook. Here you can launch an initial raw idea of the project with your followers and you will automatically know whether they liked your idea or not. And accordingly, you can make changes in your projects. There are also various Spy Tools For Facebook available these days in the market that can also help you in this.  

These are some of the reasons that’s why every business should make use of Facebook. I wish after going through this post you would realize the importance of Facebook for your business.

3-Benefits-Of-Advertising-On-Social-Media

3 Benefits Of Advertising On Social Media

There is no doubt that social media marketing has become the most favored marketing method that most of the organizations use these days and this is mainly because of the convenience and easy access to social media sites. There are various networking platforms that offer different crusades like a Facebook ad campaign to help business owners to achieve their desired goal. Let us see some of the potential advantages that you can enjoy by using social media to promote your business.

Facebook Ad Campaign
Facebook Ad Campaign

Improves brand recognition

According to recent research, it has been proved that social media marketing helps business owners to increase brand recognition. When companies post regularly on the social media platforms they tend to interact more with their clients on familiar grounds and this consistent interaction builds a sense of credibility and zest among the audience to pay attention what you are conveying to them through your posts. Once people become familiar with your brand and they are more likely to tell about it to their friends and family which ultimately enhance your brand reach.

Reduce marketing costs

Social media marketing does not require a huge amount of money as compared to conventional marketing. You only need to have a stable internet connection and computer, to begin with. Using these two resources which are generally available nowadays in every house, you can depreciate the financial costs of your company to a significant margin. Also due to the advancement in technology and continuous development in the business landscape, traditional marketing methods are becoming dull and less effective day by day. Therefore, adopting social media marketing to promote your products and services is a productive method you can use to diminish your organization’s operational expenses.

Better search engine ranking

Social media marketing doesn’t precisely improve the search ranking rather it helps you to get more traffic that eventually enhances your website rank on the Internet. Most of the people use Google, Bling and various other search engines to discover the products and online services. So if your business is listed on any social networking site then it is more likely to appear on the top page of the search results when people look for the related products or services. In this way social media marketing increase the visibility of your brand.

Hence, these are some of the amazing benefits that you can gain by advertising on social media.

a-guide-to-facebook-video-ad-dimensions-can-a-small-business-benefit-from-them

A Guide to Facebook Video Ad Dimensions: Can a Small Business Benefit from them?

Facebook did its best to clarify how clients can make brilliant video ads and so its very easy to understand this simple concept. The key advantages of utilizing this technique for your business is that you will get a wider audience coverage. Your ads would be displayed to the ones who may be in the need of your products. This is done by specifying the target audience and with it, you can expect more social engagements than before.

You’ll get the guidelines to post Facebook video ads on the FB itself. If you are a novice to this notion, perusing the guide wouldn’t be sufficient for you. You will need a plan that you can utilize for your business and get benefited from it to the fullest.

Before we dive deep into this topic, let’s first talk about the answers to the question asked in the title of this blog. Well, a small business can definitely get benefited from the Facebook video ads if they have a strategy in mind and can execute it with all their heart.

Facebook-video-ad-dimensions
Facebook video ad dimensions

Create a solid first impression

Make the first few seconds of your video and so enticing that the users could not resist watching it all. If your videos are interesting, you’ll get more social engagements and more people would convert. Know the likes and preferences of your targeted audience and include the things that they would like the most!

Add sound to your video ad

Usually, video on Facebook is played with no sound. If your visuals are not attractive enough, no one would tap on the video to unmute the video. Use captivating avatars, vibrant colored graphics, a good background and make your ad scroll resistible.

Make it simple and precise.

It is best to keep your advertisement shorter than a minute You can make it somewhat more if it’s extremely awesome, yet ensure it holds the onlookers’ consideration till the end. In case you have numerous things to state, it is best to shoot a couple of videos and publicize them as independent ads.

Conclusion

This was a brief guide about Facebook video ad dimensions. Now that you are aware of these points, you are all set to create a winning ad copy. Pay attention to the recommended photo and video dimensions and create a perfect ad that can give a boost to your existing business.