social-media-automation

How To Maintain The Human Touch With Social Media Automation?

To make your social media presence solid and unmatched in a short span of time you should make use of automation tools like GramBoard. So, able to display the right and most relevant content at the right time frame. But, do you know these all things can also get seen as something unnatural and inauthentic? And become a solid reason behind people taking your business services as frivolous.

This all happens when businesses completely become dependable on social media automation tools and forget that human touch is also important with these automatic errands in order to give people a sense of realness. Overuse of automation tools makes your customers see your business as a so-called marketing organization despite an online expansion of your brand image.

In today’s world, when social interaction and personalization has become a need of an hour then you can take a risk by appearing monotonous and robotic. You have to strike a perfect balance between automation and human efforts for better and long-lasting results.

 

Follow the 50-30-20 Rule:

The basic funda that comes with automation is to automate social media completely and reduce human efforts to the fullest. But that doesn’t mean you get a license to automate each and everything whenever there is something to do. The 50-30-20 is one of the best rule followed by businesses in order to remain authentic with automation. That simply means-

  • 50% of your social media posts should be related to others but somehow a bit relevant to your audience.
  • 30% of your social media posts should be solely relevant to your audience.
  • 20% of your social media posts should be personal but not related to your business that socializes your work in any way.

So, must keep the 50-3-20 rule as the basic preference in line with your automation tool.

 

Automation optimization:

Every social media automation tool permits you to schedule date, time, messages, and various other aspects for the automation of your posts. So, don’t lapse your automation power by just copy-pasting your article heading by simply stuffing a URL. Instead of all this, you have to decide the right optimization tactic for your posts in the tools. For that, you can add videos, images, hashtags, the name of relevant brands, reduce the length of URLs for making things look clean and tidy. Plus, you should keep your automation traits with respect to appropriate time intervals with them.

So, these are some of the things you can practice to make automation aspects look real and posted by investing flood, sweat, and tears.

Different-Types-Of-Marketing-Tools

Different Types Of Marketing Tools

Marketing plays a vital role in the growth of a business. It is considered as a very effective way for companies to generate revenues. Based on the marketing strategy you are using, sometimes you can get immediate sales whereas other times it helps to create brand awareness which eventually results in the future purchase. There are various types of automation tools that companies are using these days to manage their social media accounts like, follow tool, unfollow tool, hashtag tool,Facebook ads etc. So let us look at some of the marketing tools and what are their benefits.

Traditional marketing

It is a very old marketing style but some companies still use this method. In this, generally, companies give advertisements on newspapers, magazines, radio, television, and banners etc. about their products and services. It is more like a one-way communication which focuses on to reach a large number of people at a time. Marketing tools such as paid printing advertisements are mostly used to carry out this type of marketing. Also, it is a quite costly process.

Digital marketing

Nowadays, with the advancement in technology and invention of the internet, computer software , made it possible for the companies to reach out to their targeted audience and provide measurable communication. Digital marketing is one of those inventions. It can be carried out in so many platforms and in so many ways. It is also a very cost effective process.

Social media marketing

It is a subset of Digital marketing. However, the goal of social media marketing is to build an interactive platform for users.  Most common social marketing tools are tweeting, blogging, sharing, commenting etc. The amazing benefit of choosing this type of marketing is that it is cost effective. You only have to make an account on any of the social networking sites which is absolutely free and start implementing your strategies. However, there are also some paid campaigns available but they are not mandatory to use.

Promotional marketing tools

unfollow tool
unfollow tool

You might have received brochures, visiting cards, informative videos etc. These all come under promotional marketing tools. By using these items you can provide concise information about your business as well as details also. If completely depends on what item you are choosing and how much information you want to provide. But one thing you can assure by opting for this type of marketing strategy is the increase in your brand awareness.

Hence, these are some of the types of marketing tools that you can utilize for your business.

How-To-Develop-Your-Business-Using- LinkedIn-Automation?

How To Develop Your Business Using Linkedin Automation?

For the marketers and profession, LinkedIn is the best platform to gain massive leads for their business. It is not just a platform for the recruiters to learn about efficient professionals, as it can also help the marketers to drive the attention of the readers to generate more leads on their money site. While if you are looking for a massive audience on LinkedIn, then it would be a tough task to handle your LinkedIn activities manually. While you can automate LinkedIn messages and some other activities on LinkedIn. That would help you to give a response to every reader on your profile. As you would be able to get more leads in the form of contacts, which you can target to convert them into real sales.

 

Automate LinkedIn messages
Automate LinkedIn messages

 

Reduce Friction between conversation

During the conversation, it is usual to not get an immediate response. It results in the drop-off in the engagement of viewers. This can cause a drop in the visitors in your profile, as you would start getting fewer leads from your Linkedin profile. In such a case using the Linkedin lead gen form can help you to learn about the information about the visitors of your profile. As you can retarget them later using their contacts.

Brand Awareness

It has been seen that native adverts can be more likely to gain engagement of visitors compared to big banner branding. LinkedIn has given a perfect platform to the marketers for promoting sponsored stuff, that can help them to enhance their brand awareness. As you can also make use of the  CTA (Call to action) automation and lead generation tools for generating more leads from LinkedIn.

 

Master your Targeting

Even though social media like Instagram and Facebook have a comparatively huge difference in the number of users with LinkedIn. However, if you are looking for the business aspect, then you can fairly get a target based audience on LinkedIn. As you can automate your responses and messages to be active with your readers. It would give you better leads with you can convert into the real deals.

 

Power of Inmails

Based on LinkedIn analytics, Inmails have a much better response compared to emails. Instead of targeting on emails, marketers can make use of Inmails to get a better response. While you can also automate LinkedIn messages, as it would help you to connect with your audience in a more effective way.

 

Wrapping words

These are the few examples of using the LinkedIn automation tools for marketing your business. Utilizing which you could be able to develop the better opportunity for your business growth.