In 2019, Facebook brought a new feature that allows users to see ads businesses run on Facebook.
This feature brings more transparency to Facebook ads and pages. Since its inception, advertisers are getting tons of data that are extremely helpful in architecting their business strategies.
Apart from the Facebook-owned feature, advertisers also take help of various efficient Facebook Ad Intelligence tools to track on their competitor’s activities. Facebook welcomes every business size no matter it’s a top fortune company or a small business. And, it’s not possible for a business owner to use tools that are chargeable as their revenue earning capacity is not too high.
Now, anyone can see the ads running across on Facebook, including some associated networking platforms. Advertisers can analyze their competitor’s ads, learn essentials as well as design something that seems better. All you need to do is:-
- Log in to your Facebook account.
- Move to your competitor’s ads.
- Select “Info and Ads” then.
A handful of this information, you can evaluate the competition, and polish your existing PPC strategy to create alluring ads to gain more engagement. Here are five ways have given that will boost your advertising strategy, see them:-
Track down new product or announcement s of your competitor.
Companies often take advantage of Facebook ads to quantify the interest of their targeted demographics. They test the product or services to a smaller audience before introducing it into the market. You need to be cautious to keep an eye on every single footprint of your rival companies.
Gather ideas for new content
Advertisers don’t have to pay for getting traffic to their website when their content strategy is well-optimized. Make sure to research for new content that encourages readers. Moreover, Facebook provides you the ease of finding out content your competitors have been using to stand out.
Check out latest offers, and schemes.
To walk hand-in-hand with your competitors, you should avail offers and discount schemes to the customers as they do. Businesses usually release offers and amenities during seasonal promotions like “flat 60% off”, this can be seen even in the case of big brands. Remember, customers, are not committed to shop for your products only. They will turn direction wherever they get a little bit of added benefits.
Watch Similar Video:-
Since recent Facebook updates aim at bringing better transparency among the ads, it is appreciable by most of the advertisers. Switching to “Info and Ads” tool, you get access to all your competitor’s hidden advertising techniques, pricing, messaging, and many more.