04- Effective -Ways -To- Grow- Your -Social- Presence

Four Effective Ways To Grow Your Social Presence

Social media intents to connect people from each other, no matter they are sitting in any corner of the world.  In the current scenario, every brand maintains its active presence on social media in order to increase their reach and expand the business. Actually, you can’t miss the biggest opportunity of showcasing your brand among huge audience present on various popular social networking sites. And in case you missed it, your business will remain untouched with the essence of reaching your target audience on social media.

Forget about brands, even a small business organization have their social media accounts to stay engaged with their audiences. So, how you would obtain the benefits of social media? This is probably a common question among people. Let’s see its answer below.

  • Define your goals

Before you begin improving your social media presence, make sure you have a transparent goal in mind. In simple words, you should know that what actually you are making efforts to achieve? Learn every minute essential about your audience and in what ways they can be reached easily and in less time. Moreover, you must have thorough knowledge about the platform where you are going to kick off a great start.

  • Create a winning profile

Since you are about to join a social media platform, start thinking about the necessary improvements that need to be done in your profile. At first, write down a short bio that specifies your product. Adding a few relevant keywords in this bio will drive more traffic to your website. Furthermore, your profile picture should be your company’s logo itself as it cuts down people’s hassle of finding your brand among various brands similar to your niche.

  • Follow significant accounts

Of course, you can gain more followers but your account must prove its legitimacy for that. There is nothing complicated, you just need to follow some accounts that are related to your niche of business. This is quite important to maintain your accuracy. Out of every 100 people you follow, one-third will follow you back sooner or later that becomes another assistance for your social media growth.

  • Switch to social media growth tool

Most of the organizations do complain about the obstacles they face while maintaining multiple social media accounts for their business. To remove these obstacles, several social media growth tools have been introduced over the years. As per your business size and need, you can pick one of them to regulate all of your business activities well.

These are some recommendations that would hopefully help you in strengthening social media strategy and increase your profit margin as well.


4 Innovative Things To Know About Native Ads

Marketers are becoming quite interested in native advertising, as it makes it easier for them to engage with their digital audience. After knowing the performance of native ads in 2017-18, there was quite an increase in the marketers who have started investing in native advertising. Do you want to know more about native advertising?

Then you should read this article, as it will help you to find more about native ads.


On the current trend, videos are the most effective tools of branding that marketers have. Earlier there were only a few channels to share videos on social media. However, with the progress of media, now native advertising videos appear in most of the social media platforms.

As you can see Facebook as an example, which became a trending platform for native advertising. You can easily find auto-play video ads on your Facebook timeline which might also be relevant to your interests as well. While video ads can have a better impact on audience compared to the pictorial form of adverts.

native ads

Social Media

Social media has become an important platform for advertisers. While it also has a major role in native advertising. Social media contains a different variety of contents which also creates more options for adverts. As advertisers can also add in-feed ads to drive the attention of the audience on their blogs, articles, video post or money site etc.

Because of social media advertising, now brands can show off their own personality based on the products or their service which they are selling.

Mobile applications

Nowadays, you can see that most of the people use mobile applications to use social media. Based on a study, there is nearly 60% of traffic on social media channels comes from mobile users only.


This has also caught the attention of advertisers and it leads to the rise of native advertising in mobile applications. Based on different social media, mobile applications, native adverts can be shown in different forms like images, videos, audios etc.


Because of the native advertising, the transparency between the audience and the marketers have increased. Since native advertising tends to engage with the audience more. However, the users who feel that they have been duped by an advert won’t have good affiliation about that brand.

That’s why the FTC introduced a new law, which makes it necessary for the native advertisers to show the reality and facts about their brand in front of their viewers.

These are some of the important innovations of native advertising which you need to know. Native advertising can help you to better connect with your audience, at the same time it also maintains the transparency of brands to the audience.